Editor & Associate Publisher, Convenience Store News Canada
Supplied: Fire & Flower
Fire & Flower is building on its operational partnership with Alimentation Couche-Tard, announcing plans to open new Fire & Flower cannabis retail stores adjacent to existing Circle K stores in new markets across Canada.
Now the expanded program will see new co-located retail stores open over the next several months in Alberta, Saskatchewan and Manitoba. In a release, Fire & Flower said the "enhanced agreement also allows for the opportunity to further expand the program into additional high-value markets including Ontario and the United States."
Photo: Michelle Warren
However, the cannabis retailer is already setting up shop in Toronto's Leslieville neighbourhood, with a Fire & Flower "coming soon" sign located next door to a new Circle K that opened this year in the foot of a recently built condo development.
"Alimentation Couche-Tard has been an invaluable partner to Fire & Flower as we built out Canada's largest retail network of legal cannabis products and services over the past two years," Trevor Fencott, CEO of Fire & Flower, said in a release dated October 5, 2021. "Our success in Canada, and now as we enter into the U.S., is directly attributable to the powerful consumer data and analytics technology that we have successfully employed in each of our stores through our Hifyre™ technology platform."
The cannabis retailer is leveraging consumer data and "strategically working with our key partners to capture this data and, together, enhance our collective cannabis operations, allowing Fire & Flower to advance our 'asset-light' business model to further support our financial growth."
"As we continue to advance our relationship with Couche-Tard, we are driving a new level of service to our extensive operational footprint in Canada and beyond," says Fencott. "We are able to leverage the power of Hifyre to allow these small co-located stores to run efficiently. The advanced analytics we provide allows stores to operate and manage inventory at maximum efficiency."
Fire & Flower now has more than 90 corporate-owned stores in its network. Through the strategic investment of Alimentation Couche-Tard, the company aims to expand globally as new cannabis markets emerge.