DavidsTea bringing “Tea-2-Go” to 1,500 Couche-Tard/Circle K stores in Canada

DavidsTea has announced it has secured an exclusive supplier agreement with Alimentation Couche-Tard to offer a premium “Tea-2-Go” in-store experience at over 1,500 convenience stores across Canada.

DavidsTea’s curated assortment of eight flavours, available in a sachet format, will provide consumers what it says is an elevated tea-drinking moment, while complementing Couche-Tard’s beverages and snacks.

The tea collection selected for Couche-Tard customers includes organic flavours such as Cream of Earl Grey, Silk Dragon Jasmine, David’s Breakfast Blend, Cold 911 and Cinnamon Rooibos Chai; herbal, caffeine-free varieties like Forever Nuts and Just Peachy; and popular coffee replacement black tea, Vanilla Cappuccino. In addition, DavidsTea will establish a full tea bar concept at seven Couche-Tard stores to offer a wide variety of hot and iced teas.

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“We are proud to become the exclusive supplier of high-quality teas across Canada to an industry leader like Couche-Tard,” said Sarah Segal, chief executive officer and chief brand officer, DavidsTea. “This landmark agreement enables DavidsTea to introduce a whole new segment of customers to our wide variety of flavourful teas. It also represents a key step in our omnichannel growth strategy to expand our footprint while driving profitable growth.”

“The introduction of quality products from the renowned DavidsTea brand in our stores across Canada will enhance our customers’ drinking experience and allow us to further develop our hot beverage category. We are very pleased with this new partnership,” said Daniel Lapalme, foodservice director, Eastern Canada Division, Alimentation Couche-Tard.