CNW Group/Frito Lay Canada
Frito Lay Canada launched a Christmas campaign to get more people to add chips to their holiday snacking menu by having Santa announce that he wants a break from cookies. Santa says in an open letter to well-wishers the jolly fellow is asking for something savoury, and he's asking Canadians to start a new tradition by putting out a bowl of chips.
According to research commissioned by Frito Lay Canada and among members of the Angus Reid Forum, 68% of Canadians sometimes want another option to sweets during the holiday season, and more than one-third actually prefer savoury snacks.
"This campaign started with one simple idea: What if Santa wanted an alternative to cookies?" says Jess Spaulding, chief marketing officer at PepsiCo Foods Canada. "That really inspired us to think creatively about how Santa could speak for every Canadian who finds themselves wishing for a bowl of chips this holiday season."
In its new festive ad campaign, Frito Lay Canada now has Santa enjoying the company’s chips instead of the traditional cookies that have been left out for him in years past. As part of its Christmas campaign, Frito Lay Canada is launching a limited-edition Miss Vickie's All Wishes kettle cooked potato with a holiday bag design. Canadians can receive a bag of Miss Vickie's All Wishes by visiting MissVickiesHolidayWishes.ca.
Limited quantities of the limited-edition bags will be dropped every day from December 8th to 12th.