Jean-Paul Eleizegui joins Yumy Bear Goods

Jean-Paul Eleizegui is joining Yumy Bear Goods, makers of low-sugar plant-based confectionery, as director of sales. 

Eleizegui was formerly with Nestle Canada and Huer Foods. At Yumy Bear, he will work closely with Yumy Bear's leadership team in the development of "category, channel and customer specific strategies to deliver mutually profitable growth for Yumy Bear and its retail partners," the company said in a release. 

Eleizegui has more 20 years of experience in the consumer-packaged goods industry. He was a part of a team that delivered annual gross sales volumes between $50-60 million dollars exceeding year over year targets, while holding positions at Nestle and as national director of sales at Huer Foods, a company specializing in gummies. 

"We are pleased to add Jean-Paul to the team. We are confident that his leadership, passion, and long-lasting industry relationships will be a significant asset to Yumy Bear. By leveraging his extensive 25 years of experience in the consumer-packaged goods sector, we should be able to scale our operations across Canada in a quick fashion with large retailers," Erica Williams, CEO Yumy Bear, said in a release.

"I am pleased to join Yumy Bear, a truly special and rapidly growing healthy confectionery company. Consumer demand for better-for-you confectionery candy has risen year over year and specifically in the gummy space I feel it is still in its infancy and yet to scratch the surface," said Eleizegui.