Keurig Dr Pepper Canada expands beverage portfolio with Nestea
Canada Dry Mott's Inc., doing business as Keurig Dr Pepper Canada (KDP Canada), has entered into a long-term licensing agreement with Société des Produits Nestlé (Nestlé Canada), to manage the manufacturing, marketing, sales, distribution, and merchandizing of the ready-to-drink product range of the Nestea brand across Canada, starting in January.
This collaboration propels KDP Canada to a leadership position in the iced tea category, integrating the country's top-selling brand in that segment into its diverse portfolio.
The partnership will focus on further building Nestea's brand image and go-to-market strategy, driving growth through new product launches and expanded availability.
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"This partnership reflects KDP Canada's forward-thinking approach to collaboration, emphasizing our commitment to driving value through strategic partnerships and expanding our portfolio with premium beverages," said Olivier Lemire, president, Keurig Dr Pepper Canada. "By combining Nestea's strong heritage with KDP Canada's leadership in consumer-driven innovation, we are well positioned to elevate the brand and meet the evolving preferences of Canadian consumers."
''We are excited to join forces with KDP Canada to elevate this brand to new heights, said John Carmichael, president and CEO, Nestlé Canada. "Our companies' shared visiion for the future of the beverage industry, combined with a deep commitment to sustainability and innovation, makes this collaboration an exceptional fit.''
By leveraging its distribution network and beverage industry expertise, KDP will strengthen Nestea's presence across key retail channels.
