Keurig Dr Pepper Canada enters sports hydration category with Electrolit

Canada Dry Mott's Inc., doing business as Keurig Dr Pepper Canada, announced an exclusive long-term agreement with CAB CAN Limited, Inc. for the sale and distribution of Electrolit, a premium hydration beverage, in Canada.

This partnership marks KDP Canada's entry into the sports hydration and dehydration beverage category.

Electrolit has become a top 5 trademark in the U.S. sports hydration category, a pivotal segment within refreshment beverages. Leveraging its more than 70-year history and Hispanic heritage, as well as its leading market position in Mexico, the brand has the potential to flourish in Canada as a new option for consumers, according to the company.

"Building on the continued growth and expansion of our portfolio, we are delighted to enter into sports hydration with a premium option like Electrolit," said Jean Gagnon, senior director, Cold Beverages at KDP Canada. "Electrolit is set to transform the way consumers approach hydration by offering a superior solution that goes beyond conventional sports drinks and an alternative for those seeking a comprehensive hydration solution that aligns with an active lifestyle."

READ:  CATEGORY CHECK: Scoring with sports drinks

Electrolit will be available in Canada in seven flavours, including two zero-sugar options.

As part of this partnership, KDP Canada will leverage its network and expertise in the Canadian beverage industry to enhance the Electrolit brand's presence and accessibility to consumers, thereby establishing itself as a key player in the sports hydration category.

The transition of Electrolit distribution to KDP Canada will take place in early 2024. Other terms of the agreement are not being disclosed.