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For the Love of the Cup™!

REESE® and the NHL® want to give your customers a chance to win an experience money can’t buy.

You’ve heard of the REESE® Bite into the Cup promotion from NHL® and REESE®, right?

Well now it’s time for the next promotion: REESE® For the Love of the Cup™! Beginning in March, this consumer promotion will coincide with the buzz surrounding the the NHL® hockey season.

Your success with this promotion comes down to how you merchandise it in store, so be sure to locate the prepack in a high-traffic spot, and make use of any additional POS materials that will draw attention to the exciting prizes. Because, don’t forget, REESE® is the number one singles bar in English-speaking Canada¹, and 46% of NHL® fans often make unplanned purchases because of NHL® promotional offers². It’s the perfect match to help you build sales in store!

5 Things you should know about boosting your sales with For the Love of the Cup™! 

1. ENTERING IS SIMPLE. Consumers can purchase specially-marked REESE® products and enter the PIN code at If they find one of 500 printed Stanley Cup® Trophies on the REESE® cup, they have a chance to win the grand prize*.

2. MONEY CAN’T BUY PRIZES THIS EXCITING. Consumers have a chance at winning Ultimate NHL® Fan Prizing, and that means one of 500 Sweet NHL® prize packs and a shot at the grand prize – a Stanley Cup® Experience.

3. REESE® CONTINUES TO DRIVE CHOCOLATE CATEGORY GROWTH. REESE® singles bars are growing at a rate of +12%³, and REESE® is the number-one brand in the king chocolate segment, outpacing the whole segment by +3.1%¹.

4. THERE ARE 17+ MILLION NHL® FANS IN CANADA². The NHL® is Canada’s number-one sports property, and that means big opportunities for retailers who showcase this promotion successfully in store. In fact, NHL® fans prefer “Money Can’t Buy” NHL® experiences as prizes², so this promotion will no doubt catch their attention and incent engagement.

5. THE PROMOTION RUNS UNTIL JUNE 30TH. Retailers can order the prepack up until the stop-ship date of May 27, 2017, and the grand- prize winner will be drawn on July 8, 2017!


Sources: (1) Nielsen MarketTrack, National 5 Channel (GDMM, C&G, REM Grocery EXCB + V), L52 weeks PE October 15, 2016; (2) NHL® IMI SponsorPulse WII 2015/2016 Season; (3) Nielsen MarketTrack, GDMM, L52 Weeks, PE October 15, 2016


*No purchase req’d. Open March 15/17 - June 30/17 to legal residents of Canada over age of majority. 500 NHL®/Reese® Prize Packs avail at outset (will diminish as awarded). Approx. retail value $50. Odds at outset: 46 g pack: 1:16,330; 62 g pack 1:16,330.

1 Grand Prize avail to be won by Prize Pack winners: Trip for two (2) to see the banner raised at the home arena of the 2017 Stanley Cup® Champions and other NHL® experiences (approx. retail value $7,000 based on sample Vancouver to Fort Lauderdale flight; actual value may vary). Odds of a Prize Pack winner winning the Grand Prize no worse than 1:500. Math skill test and internet req’d.


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