Liquor Stores

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."

"While every store is mandated to carry 40% Ontario VQA wines, the reality is that the sales alone warrant this and more. Load up on best-sellers and enjoy the success."

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."

"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."

"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."

Province ask Albertans to continue supporting local producers, even as more U.S. options return to store shelves.