Shopper Marketing

NielsenIQ is now an independent company focusing on research and insights into fast-moving consumer goods (FMCG).

A shift in consumption reflects evolving consumer behaviours, priorities.

A shift in consumption reflects evolving consumer behaviours, prioritiesHow Canadians eat and drink continues to change and evolve, particularly as we retreat into our homes with government regulations, restrictions and public health guidance continuing to limit our daily movement.During the pandemic, many consumers re-connected to home life as a place of refuge, comfort and belonging.

The ongoing COVID-19 pandemic and its associated effects, such as stockpiling, home seclusion and channel shifts, have had a sizable impact on the trajectory of all non-alcoholic drinks categories in 2020.

Two family-run convenience retail businesses have social media success commonalities that they learned through trial and error.

From nostalgic classics to new innovations, candy is getting a new lease on life during the pandemicIf you’ve found yourself indulging in sweet treats more often over the past few months, you’re not alone.

There is a myriad of national or faux holidays occurring multiple times a month that present opportunities for convenience store retailers to leverage the occasion to increase sales and profits

Hungry for opportunity   While the pandemic continues to disrupt and redefine the foodservice space, it continues to be an important focus area for convenience operators across the country.