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Shopper Marketing

  • PepsiCo's Cara Keating to deliver Star Women in Convenience keynote

    Convenience Store News Canada is thrilled to announced that Cara Keating, president, PepsiCo Foods Canada, will deliver the keynote address at the Star Women in Convenience Virtual Celebration on November 4, 2020.Keating will speak about "Leading through change and adversity: lessons of leadership and resilience."As president of PepsiCo Foods Canada, she leads the Canadian businesses of Frito-Lay North America and Quaker Foods North America.A 15-year PepsiCo veteran, Keating has a wealth of experiences in various geographies, as well as in account management, customer insights, field and customer leadership roles.Since joining PepsiCo in 2004, Keating has climbed the ranks, consistently delivering results and taking on progressively senior roles in customer development and field leadership across Canada.

  • C-store IQ: Marketing Report

    Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.
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  • Consumer insights: Coping through food

    As Canadians entered 2020, they could not have foreseen what the new decade would bring.
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  • Pot luck: Selling cannabis accessories

    When the Cannabis Act was passed in 2018, the stigma around pot use started to subside and opened up new doors for convenience stores to stock accessories for their customers and grab a slice of a robust market—once the domain of smoke, aka head, shops.  It’s a natural fit for convenience stores, according to Patrick Vandermeulen, retail advisor, Canadian Lumber, a Nova Scotia-based company selling rolling papers made without allergens, bleach and other chemicals.“This is a great opportunity for c-stores.
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  • How COVID-19 changed consumer digital behaviour

    There’s been many anecdotes about people cooking more, gardening more, online shopping more and adopting more pets in the last few months.
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  • Insights and lessons from pandemic snacking trends

    Increased home time, family time, leisure screen time, stress and near 24/7 access to our pantries, have all translated into a rise in snacking, as Canadian consumers reach for treats and comfort foods

  • Insights and lessons from pandemic snacking trends

    Increased home time, family time, leisure screen time, stress and near 24/7 access to our pantries, have all translated into a rise in snacking, as Canadian consumers reach for treats and comfort foods Other than checking my bathroom scale, there are broader metrics to demonstrate that consumers like me increased snacking during the lockdown.
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  • Product of the Year Canada now accepting entries

    Product of the Year is the world’s largest consumer-voted award for product innovation.
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