Shopper Marketing

Where constantly changing is the name of the game, Ray White is a perfect example of a retailer who doesn’t hesitate to make changes to his Agassiz, BC video and convenience store. Until a year and a half ago, MovieSource Convenience & Video was focused primarily on video. But when video stores lost steam and White noticed consumer demand shifting, he converted completely to a convenience store and turned his attention to improving his in-store environment with point-of-sale materials.

In every issue of YCM/Octane we share stories from convenience, gas and wash retailers who are using social media to build a community of loyal customers. Pictured above is Scott Knack, owner of Alcona Esso in Innisfil, Ont. Over the last couple of years, Scott and his team have built up a Facebook following of more than 1,400 people. Check out their social media story "Making Friends" in the January issue of YCM/Octane. It's full of innovative ideas and tips to help you learn from their success.

Take two minutes out of your day to watch this video, which features Roland Park, owner of IDA Milk and Variety in Toronto. He'll walk you through three ways to profit from promotions. If you follow these simple tips, you might just see a lift in sales!

The Toronto Convenience U CARWACS Show turns 10 this year, and the industry can’t wait to get together and celebrate at Toronto’s International Centre March 5 and 6...

The singles segment may be the star of the chocolate category in the convenience-gas channel, but retailers should never forget about the unsung hero that attracts a different type of chocolate shopper...

Consumer promotions from major suppliers give retailers the opportunity to focus on their customers, providing them with the exciting in-store environment they can’t wait to shop...

Check out this video featuring Kumar Gurdita, owner of Queen’s Quay Convenience in Toronto, as he explains how he engages and motivates his staff in order to provide the best shopping experience for his regular customers...

In the small community of Sioux Narrows, Ont., word travels fast. That’s why Anthony Gill, owner of Gill’s Trading Post, uses point-of-sale materials to ensure his customers notice new products and promotional deals available in his store...