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Shopper Marketing

  • 4 (more) innovative ideas

    Already a success in the United States, Esso brought the On the Run brand up north to Canada in 2001, where it has expanded its corporate and franchise store count to more than 450 locations across the country...

  • Is your cold vault ready for spring?

    The weather is warming up outside, which means customers will begin looking to the c-store cold vault for thirst-quenching beverage options. Ensure your cooler is ready with a fresh planogram that focuses on bestsellers...

  • Win with POS materials

    POS materials give Nova Scotia retailer a (free!) advantage. As the owner of Weymouth Mercantile, an independent convenience/general store in Weymouth, Nova Scotia, Larry Veinot has learned how to compete, regardless of his size and status.

  • 5 ways to capitalize on candy growth

    To win with candy, ensure you know which SKUs and formats new and loyal customers alike expect to find on your shelves.

  • Are you running successful promotions?

    There's a lot more to a well-run promotion than just getting the right product on the shelf. Take two minutes out of your day and watch our CCentral video, "Five ways to run a successful promotion...

  • Increase cough sales video

    We’re into a new year and the winter has definitely arrived for Canadians. As a c-store owner, you may notice more and more of your customers coming into your store looking for cough drops...

  • Win BIG with confectionery innovation

    Product innovation is the lifeblood of the c-store industry. New, innovative products drive traffic and entice customers to add something different to their purchase basket...

  • Lottery targets new generation of players

    Bob Dylan’s “The Times They Are a-Changin’ may have been a ‘60s protest song, but the sentiment certainly rings true today, especially in our technological era...
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