Shopper Marketing

Wayne Rudneski, owner of three White Owl Convenience stores in Virden, MB, says his meat snack sales have grown in recent years with the addition of new suppliers, flavours, formats, and high-quality ingredients. Now, the emerging category makes up 1-2% of his overall c-store sales.

Despite declines in the gum category the past three years, convenience-gas retailers can still find ways to rejuvenate their gum sales by bringing this impulse category to the front of their stores and, as a result, the forefront of their customers’ minds...

For the fourth consecutive year, Excel WHITE has teamed up with the Canadian Breast Cancer Foundation to run its well-known consumer campaign, Chew Because You Care. C-store retailers can get involved with this important partnership by making room for the promotional prepack in store...

What do you get when you combine the enthusiasm of a young entrepreneur, the food savvy of an established local chef, and a unique concept never tried before in Canada?

Consumer promotions are an ideal way to build in-store excitement and help drive sales, but when a Hershey promotion is tied to one of the summer’s biggest movies – MAN OF STEEL – it’s a recipe for success...

Your employees interact with customers every single day, and if they're not providing excellent service, your shoppers won’t return

At the junction of Highway 83 and Provincial Road 257 in Virden, Man. is a c-store, car wash and petroleum site called White Owl Convenience. Wayne Rudneski, who owns three White Owl locations with his brother, has been in the c-retail business since the 1970s. This retailer is known to spend 15 hours in his store every day – dedication which he believes gives him an advantage over his competitors...

Consumers are often looking for something quick to tide them over between meals, and the c-store is often the go-to destination to fill this need. Retailers can build on the excitement around bestselling snacks like potato chips, tortilla chips and nuts by also stocking innovation that captures emerging trends.