Shopper Marketing

George Anastasopoulos, an industry consultant and one of the Convenience U CARWACS Show educators, shares three tips on pricing and promotion from the trade show floor...

“Overall it’s been an extremely successful promotion. If it’s available again next year, I will, without a doubt, run it again,” says Shirley Estey, operator of Berry Mills Convenience...

The OH HENRY! Stick it to Hunger consumer promotion has been in Scott Atkinson’s Beaver Convenience in Courtenay, BC for a little over a month, and so far, the promotion is a big success...

Watch the video above and learn how confectionery innovation, promotions and displays can help you boost sales. If you’re looking for deals on top-selling confectionery and snack SKUs, look no further than Promo Select...

In her personal life, Shirley Estey, donates her time to the causes she believes in. In her professional life as the operator of Berry Mills Convenience in Moncton, NB, she does the same by supporting consumer promotions that are aligned with charitable causes.

At Leo’s Convenience in Grand Falls, NB, the Mars Play Your Part promotion just came to an end. Tania Bellefleur, the store’s manager, says she created in-store excitement around the promotion by engaging in conversation with customers, and ensuring the prepack was prominent and visible in store...

Independent convenience-gas retailers face different challenges from their banner and chain counterparts, operating autonomously, without any head office support.

After three years of promotional success, Caramilk Key to the Secret is back for 2013, and you can expect in-store sales to reflect the buzz surrounding this popular consumer promotion.