Meet Little Caesar Enterprises' expansion leader
Little Caesars Canada is in the early stages of expanding into the gas-and-convenience channel, building on the international success of its parent company, Detroit-based Little Caesar Enterprises. As LCE’s global director – international development, Mike Therrian oversees the new market opening team and training department for all international markets.
He attended the ribbon-cutting of the first Little Caesars Express inside an Orangestore—the c-store chain owned by North Sun Energy—in Clarenville, N.L., a town of fewer than 10,000 along the Trans-Canada Highway.
Under a recent agreement, Little Caesars Canada and North Sun Energy plan to roll out the Express concept to 18 Orangestores across Newfoundland, Nova Scotia and Prince Edward Island over the coming years.
When did Little Caesars first get proof of concept of the Express model inside c-gas stations?
MT: The concept began in the U.S. over 43 years ago with our first non-traditional location at Joe Louis Arena [in Detroit]. More than a decade ago, we expanded into gas and convenience channels, which have continued to show strong potential. We’re now looking to explore similar non-traditional opportunities in Canada where they complement, rather than cannibalize, existing stores.
What makes a location in the channel a success?
MT: Success really comes down to partnering with the right operator— someone who shares our vision and commitment to excellence. North Sun Energy exemplifies that. Their leadership, dedicated operations team and focus on training and food quality have been critical to ensuring that each location delivers the same great Little Caesars experience.
How is the Little Caesars Express in Clarenville performing so far?
MT: Our first Express location with North Sun Energy has exceeded expectations compared to both traditional and non-traditional benchmarks. The community response has been outstanding, with steady traffic throughout the day. North Sun Energy operates under the same franchise standards as any traditional location, maintaining strong operational discipline and brand presentation. Their Orangestore model reflects a high standard across all their businesses, including Little Caesars.
