M&M's and Crocs unveil limited-edition collection
Mars and its M&M'’s brand announced a collaboration with global footwear maker Crocs.
The collaboration will see a limited-edition collection of M&M’s inspired Crocs.
"It has never been more important to keep fans at the heart of how a brand comes to life," said Alyona Fedorchenko, general manager, Global M&M's Ecosystem. "This collaboration allows M&M'S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step."
The collection features two pairs of Crocs clogs, each inspired by the iconic colors of M&M's: M&M's Classic Clog; M&M's Bae Clog; M&M's Spokescandy Jibbitz Charms 7-Pack.
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"Crocs and M&M's are both unapologetically bold and full of personality," said Carly Gomez, Senior vice-president and chief marketing officer, Crocs. "Together, we've created a collection that's as expressive as the fans who wear it – creating a more comfortable world through imaginative style."
The M&M's x Crocs Collection will be available in 50 markets worldwide.
