PepsiCo Foods Canada and Maple Leaf Foods Inc. have entered into an exclusive alliance for PepsiCo Foods Canada to distribute Schneiders Pepperettes snack size premium meat sticks in Canada.
As of October 3, 2021, PepsiCo Foods Canada will sell, distribute and merchandise Schneiders Pepperettes snack size premium meat sticks in convenience and gas outlets across Canada.
The move is designed to broaden distribution and accelerate the brand's growth.
"We are thrilled about this new partnership with PepsiCo Foods Canada," Curtis Frank, president and COO, Maple Leaf Foods, said in a release. "Their extensive Canadian direct-to-store delivery system, strong selling capabilities and complementary brand portfolio will undoubtedly increase Maple Leaf's ability to reach Canadians with the country's best tasting Schneiders premium meat snacks."
"We're proud to partner with another Canadian company that shares a legacy of quality products, employing Canadians and serving its communities," said Cara Keating, president, PepsiCo Foods Canada. "This partnership will enable us to broaden our immediate consumption portfolio and grow the Schneiders brand in Canada through our coast-to-coast sales and distribution network."