Product Categories

“Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."

"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."

"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."

"Smaller formats, particularly 375 mL bottles, are seeing increased popularity as they offer an affordable way to enjoy quality wine without the commitment of a full bottle."

"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day."

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."

"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."

"We’re seeing a lot of innovation in flavours and more premium cocktail-style offerings, Have a good assortment of styles and brands to fit the range of RTD occasions."