Rabba Fine Foods to offer 24/7 deliver with Uber Eats

Rabba Fine Foods is partnering with Uber Eats to offer 24/7 deliver of prepared meals, grocery items, fresh produce, or snacks to customers in the GTA.

This is the convenience and grocery chain's first foray into the delivery space. According to the company, the move is a response to consumer demand for increased convenience and delivery options for full-service groceries and prepared meals any day and time of the week, including holidays. 

“We want to be there for our communities, provide customers what they need and want,” Rick Rabba, president at Rabba Fine Foods, said in a release. “Providing our neighbours and loyal customers with access to a wide variety of categories and options is part of our Rabba promise, whether they want to come in-store or stay at home and let us bring the products to their door, we are here.” 

The grocery and convenience chain operates 36 locations in the GTA, including those in Toronto, Mississauga, Brampton, Oakville and Milton. 

READ: Rabba sets up shop in Toronto's financial district

“We are thrilled to welcome Rabba to the Uber Eats platform to give GTA residents convenient access to essential groceries and prepared meals at the tap of a button, 24/7. We are investing heavily in the delivery business and continue to look for opportunities to expand selection for customers,” says Klaas Knieriem, general manager of grocery and retail for Uber Eats in Canada.

The partnership brings convenience to Rabba’s longtime customers and the company expects to attract new customers looking for an easy way to shop or order food outside of usual store hours.

“We hope this partnership will give our longtime customers extra value,” continues Rabba. “We also want to attract new customers and help give people more convenience and options when it comes to choosing where and how they shop.”