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08/23/2021

Rabba Fine Foods celebrates the opening of 35th location

Regent Park store offers take-out service in partnership with Paramount Fine Foods.
Michelle Warren
Editor, Convenience Store News Canada
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Rabba Fine Foods debuted its new market in Regent Park, marking its 35th location in the Greater Toronto Area. 

The new store opened Wednesday, August 4 and features an in-store counter offering Middle Eastern-inspired quick-serve meals prepared freshly in store. This is the third Rabba store to offer a take-out service in partnership with Paramount Fine Foods. In addition, the bright, welcoming space features a wide assortment of household staples and fresh produce to serve the neighbourhood. 

“We’re delighted to open a market in the Regent Park neighbourhood,” Rick Rabba, president of Rabba Fine Foods, said in a release. “This location, which has its own personality and unique characteristics, is the fruit of a long road of planning and partnerships. We’re eager to contribute to the life of community in partnership with the Paramount Fine Foods team.”

READ: Rabba Fine Foods elevates convenience with Paramount partnership: A CSNC exclusive interview with Rick Rabba

The result of mutual respect between the two foodservice brands, the Rabba Kitchen by Paramount concept has been piloted since 2020 and, in time, is expected to be rolled out across multiple locations. The first two locations to feature the take-out counter are at 25 Kingsbridge Garden Circle in Mississauga and 252 Queens Quay West in Toronto.

“The region of the Middle East has long been revered for its flavours, spices and wholesome meals,” says Mohamad Fakih, founder and president of Paramount Fine Foods. “Together with Jack and Rick Rabba and their team, we’re happy to honour our common roots from the region while sharing our love of food with even more people than we could achieve on our own.”

The menu of this new location features classic Paramount fare, including shawarma, shish tawouk, kafta and falafel, as well as the most popular items from the Krispo Chicken concept, featuring farm-fresh ingredients that are also Halal. The meals, available in wraps or with rice and salad, are packaged in easy to carry takeout boxes. 

Located at 683 Dundas St. E. in a new build in a condo tower at the corner of River and Dundas streets in Toronto’s revitalized Regent Park neighbourhood, the new store caters to urbanites with a busy lifestyle and seeking reliable, well-known brands at reasonable prices, said Rabba.