Record-breaking 3,125 stores participate in National Convenience Week
Industry unites coast-to-coast to celebrate frontline retail heroes and raise funds for Make-A-Wish Canada.
Convenience and communities are coming together more than ever before during this year’s National Convenience Week (NCW), with a record number of 3125 stores participating.
Events kick off August 30the and runs through September 3rd.
“That’s an amazing outpour of support from an industry that’s been on the frontlines during the pandemic, keeping doors open to support Canadian communities,” Anne Kothawala, president & CEO of CICC, said in a release. “It makes this year’s event extra special as we celebrate our frontline heroes and raise funds for Make-A-Wish Canada.”
Community leaders will celebrate the vital role convenience stores play in their neighbourhoods by visiting and working at local stores while paying tribute to the frontline workers for their role as an essential service provider from the onset of COVID-19.
“Convenience stores are the cornerstone of communities from coast to coast,” said Kothawala. “We’ve proven that we are convenient in good times and essential in tough times. Join us as we recognize those that went the extra mile during the pandemic to ensure that Canadians had both convenience and choice when it counted.”
The convenience industry is known for supporting its communities. Charities like Make-a-Wish Canada have struggled to raise money during the pandemic and this year's National Convenience Store Week is critical in creating awareness for much needed wishes.
“Make-A-Wish is incredibly proud of our important partnership with CICC. To have an entire, essential industry across Canada supporting our mission and helping us raise critical funds to grant wishes sends a special message about their strong belief in the life-changing work we do,” said Lynne Hudson, CEO, Make-A-Wish Canada. “Thousands of wishes have been delayed by the global pandemic, but with the support of amazing national partners like CICC, we can continue transforming lives – and creating hope – one wish at a time! We are grateful for CICC and their generous retailer leadership, commitment and investment.”
Congratulations to all the industry companies providing generous support for National Convenience Week in 2021: