Riverside Natural Foods has named Valerie Grasman as its new VP, commercial for the Canadian market as the company continues to invest in its growth beyond the natural channel.
Grasman joined Riverside in 2020, taking on the role of director, category management and digital eCommerce. Previously, she spent 14 years with Mars Canada where she held a number of senior customer, customer marketing and category roles across its food, pet care and confectionery divisions. Prior to joining Mars, Grasman was at ACCO Brands in marketing and product management.
“We are very excited to promote Val into this new role at Riverside as she brings a wealth of experience in people and business leadership to our executive team and has already helped us accelerate our capabilities to partner with our customers,” said Nima Fotovat, president and co-founder of Riverside Natural Foods.
Based in Vaughan, Ont., Riverside Natural Foods is the maker of MadeGood and Good to Go snacks as well as well as Cookie Pal organic pet treats.
Originally published by Canadian Grocer.