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Transchem Group updates branding to AutoLux chemical Line

Line of value-oriented wash chemistry to be backed by robust marketing program.
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AutoLux updated Branding

Transchem Group, a brand of OPW Vehicle Wash Solutions, has unveiled a new look for six products within the AutoLux chemical lineup. 

This updated branding marks a new path forward for AutoLux chemistry, offering strong consumer marketing potential to a value-oriented chemical lineup.

“Until now, Transchem Group hasn’t done any formal branding for our AutoLux products, despite the chemical lineup being used for decades with exceptional results,” said Mack Ewing, director of strategic initiatives for Transchem Group. “We wanted to further elevate what AutoLux products have always been intended for, a strong value-oriented option to support car wash success. These products fit Transchem’s commitment to excellence in car wash cleaning, shining and drying, while now carrying branding that can be leveraged to add marketing value to car washes all over North America.”

READ:  OPW Vehicle Wash Solutions introduces OneShot Presoak Technology

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The six products in this new AutoLux rollout are:

  • Triple Wash: A bubblegum-scented trifecta of detergents that use a rich and creamy foam to effectively clean vehicles while delivering a classic and colorful show.
  • Volcano Bath: Resembling volcanic activity, a thick curtain of bubbly foam melts dirt, grease and bug residue off vehicles to produce an exceptionally clean finish.
  • Ceramic Surface Guard: Featuring a berry lemonade scent, this ceramic infused finishing product adds a deep layer of protection against weather elements, scuff marks, and UV rays with a shine-enhancing guard!
  • Raincoat: A raincoat for vehicles – repels rain, sleet, snow, and ice from surfaces while providing light protection to improve driver visibility in harsh weather conditions.
  • Graphene Surface Enhancer: Utilizes graphene technology to produce a long-lasting, suit-of-armor-like protection on vehicles to defend against scratches, dirt, and harsh weather with an impressive shiny finish!
  • Hydro Blast: An ultra-concentrated drying agent that blasts water off surfaces, reducing water spotting and facilitating faster drying times with quick water beading.

All six products now feature unique logos, print materials, and on-site/in-bay signage to add attractive marketing to wash packages that place a high priority on customer value.

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