What’s trending in frozen desserts?
Mango ice cream is trending with +28% engagement in the past month and 5.2M TikTok views—suggesting a broader surge in demand for mango-flavored treats.
Granularity is a platform that leverages AI to predict product trends from social media and search engines.
What’s Trending?
Mango ice cream is quickly becoming one of the most talked-about frozen snacks of the season. Social media engagement has surged +28% in the past month, driven by viral posts praising its tropical flavor and satisfying crunch. The growing demand reflects both the early arrival of summer snacking habits and a broader consumer craving for fruit-forward desserts.
At the center of this surge is the brand Propitious, whose mango ice cream has taken off on TikTok—with one post alone reaching over 5.2 million views. Propitious also offers peach and other flavors, which are also popular.
Insights
- Mango ice cream products on Amazon have almost doubled for the month of February 2025 compared to February 2024, an indicator of rising retail demand.
- Mango mochi is another ice cream product that has seen season over season growth. The rising popularity of this mango ice cream may signal broader interest in mango-flavored products across categories—from beverages to yogurt and candy.
- Its demand is quickly spreading across Ontario and Quebec, as well as a broader North American trend.
How can trend predictions enhance your decision-making?
- Expand tropical flavors: Consider launching or featuring mango-flavored extensions in seasonal assortments.
- Identifying gaps in product assortment: Assess how well your product lineup captures emerging trends and identifies market gaps.
- Optimizing marketing and promotions: Tailor marketing strategies based on how consumers use products, adapting to relevant terms, locations, and interested markets.
