How did you get into this industry?
I got my start in CPG initially working in the beverage alcohol industry five years ago and moving to a couple different companies since then. I love trying to understand why people shop the way they do, so I'm in the perfect industry for that.
What do you like most about your job?
The people I work with are great; they're not only supportive and trusting, but they challenge me to be better.
What was the biggest challenge of your career?
I got laid off right at the beginning of COVID. I took it hard but looking back, it gave me an opportunity to rebuild my career and invest in my own personal development.
What's the best advice you ever received?
Understand everyone's motivations.
What's your career highlight?
Seeing our brand grow in all channels in Canada and resonate with Canadians has been great.
What work-related accomplishment are you most proud of during the last year?
It was a team effort: Seeing the BioSteel NHL partnership come to life in stores with marketing programs and new products has been very rewarding.
What excites you most about the future of this channel?
Seeing how it evolves with consumers’ changing shopping habits and changing consumer demographics.
What trend or innovation will shape the business in the next five years?
How social media and social media brands drive trends and can disrupt the industry.