2026 Outstanding Independents Awards Winner: Country Snacks

Owners: Pete and Rose Friesen

Country Snacks has grown from a small-town fuel stop into a thriving community hub through decades of dedication, family values, and a simple guiding belief: it’s about the people.

The husband-and-wife team have operated the business together for 35 years while raising four children, building a company culture centred on caring for both customers and employees.

This philosophy has helped the independent business grow while maintaining strong loyalty within the community. Between 1995 and 2012, the couple completed five major renovations to expand the store and improve services. Along the way, they introduced several signature offerings, including “Manitoba’s Best” self-serve soft ice cream in 1999 and Papa Peppie’s Pizza in 2005, transforming the location into more than a typical gas station.

In 2019, the business achieved what the owners call “The Big Dream,” expanding from two fuel pumps and lanes to a modern canopy design with six pumps and 12 lanes, significantly increasing capacity for customers.

Family has always been central to the business. Pete and Rose’s children worked in the store while growing up, and today two daughters remain actively involved in operations. Even grandchildren and second-generation staff are now part of the team.

Country Snacks also supports local sports teams, schools, and community groups—they’ve sponsored the Niverville Fair for 30 years—while showcasing products from nearby businesses. With homemade food, strong community ties and a people-first approach, the business continues to serve as a gathering place for the town it proudly supports.