2026 Outstanding Independents Awards Winner: Crossroads Market

Owners: Greg and Tracy Urichuk with Melanie and Keith Irwin

Invermere is home to Crossroads Market, a community cornerstone and vibrant hub that perfectly reflects the spirit of the Columbia Valley. Owned by two dedicated couples, this family-run market has redefined the traditional retail experience by evolving into a premier hybrid fresh market and convenience store.

Over the past five years, the retailer has achieved remarkable growth, balancing essential services with high-quality specialty offerings. Open 24 hours a day, 365 days a year, Crossroads Market is a one-stop destination featuring in-house custom-cut meats, fresh produce and an expansive selection of gluten-free meals and desserts.

Its popular deli and bakery programs—complemented by custom-made sandwiches and fried chicken—ensure that locals and travelers are well-fed year-round. Community engagement is also a central aspect of the store’s identity.

Seasonal promotions like a Halloween pumpkin giveaway with fuel purchase, as well as Halloween and Easter colouring contests, foster connection, and fun for families, while creative incentives like bakery giveaways with fuel purchases reward customer loyalty. The market’s vision for the future is rooted in innovation and convenience.

Boasting one of the largest EV charging facilities in the B.C. interior and the most fuel pumps in the area, Crossroads Market efficiently power the modern traveller. This commitment to growth is further highlighted by the grand opening of a 2,800-sq.-ft. Starbucks, complete with a drive-thru and a scenic 600-sq.-ft. patio. By blending local heart with world-class amenities, Crossroads Market continues to set the standard for retail excellence in the region.