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2026 Outstanding Independents Awards Winner: Dunrovin North Atlantic

Lethbridge, N.L.
5/1/2026
Wendy and Deon Penney outside the front door of their store, Dunrovin North Atlantic
Deon and Wendy Penney, owners of Dunrovin North Atlantic
Wendy and Deon Penney outside the front door of their store, Dunrovin North Atlantic
Deon and Wendy Penney, owners of Dunrovin North Atlantic

Owners: Wendy and Deon Penney

 

Dunrovin North Atlantic has become a vital hub for residents and travellers on Newfoundland and Labrador’s Bonavista Peninsula, offering an innovative one-stop destination that combines essential services, hospitality and community support. 

Owned and operated by Wendy and Deon Penney, the family-run operation serves travellers, as well as a rural community of roughly 1,200 people. The operation includes a convenience store, gas bar, Liquor Express, takeout food service, RV park and cabin rentals. Its vast array of facilities makes it a standout location in the area by providing more than your typical number of services in one place. 

The modern facility is known for its clean, well-organized layout and carefully selected merchandise tailored to both locals and seasonal visitors. Customers frequently praise the property’s exceptional cleanliness and welcoming atmosphere—factors that have helped build strong customer loyalty. 

Hands-on leadership also plays a key role in the business’s success. The owners are passionately involved, ensuring customer needs are addressed quickly while maintaining high service standards and long-term staff relationships. 

Beyond daily operations, the business plays a significant role in supporting the community. During recent wildfires, the owners opened overnight to provide fuel, food and accommodations for emergency crews and residents. 

Through innovation, dependable service and ongoing support for schools, sports teams and local initiatives, Dunrovin North Atlantic continues to serve as a cornerstone business for the region.

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“We’re proud to be a small, independent business that people can count on every day, whether it’s for fuel, a quick stop or a friendly chat. Being part of this community means everything to us, and we try to treat every customer like a neighbour. This award really means a lot—it’s a reminder that the hard work and heart we put into the place doesn’t go unnoticed.”
- Wendy and Deon Penney

READ ALL ABOUT THE 2026 OIAC WINNERS HERE

Winners are also featured in the May/June 2026 issue of Convenience Store News Canada

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