2026 Outstanding Independents Awards Winner: Sweetleaf Fuels and General Store

Owner: Jason Marsden

Sweetleaf Fuels and General Store is an esteemed community hub for residents and visitors alike, offering essential services while celebrating innovative entrepreneurship. Proudly Indigenous-owned, the store in Alderville First Nation has grown into a vital destination for both everyday needs and tourism. 

Over time, the business expanded to include a large gas bar and convenience store, helping ensure that community members have reliable access to fuel, groceries and household essentials close to home. 

Sweetleaf General Store continues to broaden its product selection to meet local demand, adding items such as fresh bread that were previously difficult for residents to obtain due to limited vendor support in the area. The store also offers fresh to-go meals, meat and dairy, along with seasonal favourites like Kawartha Dairy ice cream. 

Innovation and convenience are also part of the experience, with a drive-thru coffee service designed to meet the needs of busy customers. Beyond retail, Sweetleaf General Store plays an active role in community life. The business regularly hosts prize draws and has recently launched the Local Love Project which gives back to local charities and causes. 

Known for its friendly service, strong community focus and growing list of five-star reviews online, Sweetleaf Fuels and General Store continues to make a positive impact while proudly serving Alderville First Nation.