2026 Outstanding Independents Awards Winner: Yellow Stores

Owners: Vikram Bhown, Tejbir Singh and Navdeep Singh

Built on years of frontline experience in fuel retail, Yellow Stores is emerging as a distinctive independent brand focused on people, service and community connection. 

Headquartered in Whiterock, B.C., the company was created in 2022 when the founders, Vikram Bhown and Tejbir Singh, identified a gap in the industry: a need for fuel brands that prioritize people while offering a clear and recognizable identity. 

The owners began their careers as gas jockeys, gaining firsthand experience serving customers on the forecourt before advancing through supervisory and management roles. That background helped shape the company’s leadership style in which owners and managers are encouraged to work alongside their teams rather than directing from a distance. At Yellow Stores, employees are trained to focus fully on each customer interaction, reinforcing a service culture where visitors feel respected and valued. 

The brand also emphasizes competitive fuel pricing, a seamless convenience experience and a commitment to quality across its locations. Drawing on more than a decade of industry knowledge, the founders built Yellow as more than just a place to refuel. 

The company aims to create welcoming spaces where customers can rely on friendly service and dependable essentials. Today, Yellow Stores continues to grow while maintaining the values that inspired its creation—community, trust and exceptional customer care.