2026 Star Women in Convenience winner: Sheri Mallory
Sheri Mallory
Key account strategic manager
JTI-Macdonald
How did you get into this business?
I started as a summer student with JTI, which gave me my first real exposure to the business. A few years later, I joined full time in an entry-level role supporting sales. I continued to grow across different roles, but those early experiences shaped my interest in the commercial side of the business and the value of strong relationships.
What are you most proud of during the last 12–18 months?
I’m especially proud of launching a mentorship program at JTI Canada alongside two colleagues from different departments. The goal was to connect employees looking to develop their mentorship and leadership skills with those who could benefit from that support. It was a very collaborative effort. Seeing it come to life and knowing it is helping people grow has been incredibly rewarding.
Career highlight?
I take the greatest pride in the cumulative impact of my work, building strong relationships, supporting meaningful projects and always striving to improve outcomes for the business, our customers and the people I work with. It’s often the smaller, consistent efforts that have the greatest long-term impact.
What excites you most about the future of this channel?
The pace and momentum. The convenience channel is constantly changing and that creates space for new ideas, new products and better ways of connecting with customers. It’s an environment where you have to stay agile and keep looking ahead.
Nomination highlights
Sheri Mallory’s exceptional versatility, strategic mindset and consistent contributions to the success of both her team and the organization make her a Star Woman in Convenience. Known for her professionalism and reliability, she consistently takes on new challenges with confidence and delivers thoughtful, high-quality results. Her career journey reflects both ambition and dedication. She began in sales, pursued further education in finance while working full time and successfully transitioned into the finance department before returning to the commercial side of the business. After excelling as sales analysis and administration manager for the Ontario sales team, she advanced into her current role as key account strategic manager in 2024. Her diverse experience across sales, finance and strategy has made her a trusted partner on high-profile projects and presentations for senior leadership. In 2025, she was selected for JTI’s Americas Region Development Program, recognizing her strong leadership potential and commitment to growth. In her current role, she works closely with key account managers to analyze performance, identify growth opportunities and support strategic initiatives at local, provincial and national levels. Her influence extends across sales, marketing, legal and finance teams, where she helps drive alignment, communication and collaboration across the organization.
Click here for a full list of the 2026 Star Women in Convenience winners
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