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01/24/2022

7-Eleven Canada partners with Freshii to boost healthy snack options

Michelle Warren
Editor & Associate Publisher, Convenience Store News Canada
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Close-up of Freshii restaurant sign on the building. Freshii is a Canadian fast casual restaurant franchise that serves burritos, wraps, soups, salads, and frozen yogurt
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7-Eleven Canada and Freshii Inc. are teaming up to offer Canadians healthy and convenient grab-and-go snacks at 600 7-Eleven locations across Canada. 

The first phase of the partnership will see the launch of Freshii's popular gluten-free vegan Energii Bites in three flavours: Peanut Butter Bites, Cocoa Bites and Blueberry Bites. 

The initiative is part of 7-Eleven's efforts to cater to a new generation of shoppers, who are looking for healthy snacking options. 

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"A busy schedule and healthy eating go hand in hand today - 7-Eleven Canada, makes 'Healthy To Go' more convenient,'' Norman Hower, VP and general manager, 7-Eleven Canada, said in a release. "Freshii Energii Bites are available 24/7 in 7-Eleven stores in Canada and can also be delivered through 7Now or on marketplace apps Skip the Dishes, UberEats and DoorDash.''

7-Eleven is promoting the partnership with a deal offering two packs of Energii Bites for $6, while supplies last until March 1, 2022.

"We are thrilled to partner with 7-Eleven Canada to continue to drive our mission forward of making healthy eating convenient and affordable,'' says Adam Corrin, COO of Freshii. "7-Eleven Canada has a vast store network as well as incredible brand recognition that resonates with consumers, and we look forward to energizing Canadians by providing healthy on the go snacking options through this partnership.''

The partnership has vast potential to build on 7-Eleven's fresh food offering, as well as its foray into alcohol beverage sales, which in several provinces are permitted if a c-store also offers on-premise dining. 

Freshii is an omnichannel health and wellness brand with a diverse and customizable menu of breakfast, soups, salads, wraps, bowls, burritos, frozen yogurt, juices, and smoothies served in an eco-friendly environment. The company has 384 restaurants in 14 countries around the world, as well as a CPG lineup across hundreds of major retailer points of distribution.

Last week, 7-Eleven hit a notable milestone: 77,711 7-Eleven stores worldwide. 

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