7-Eleven launches delivery subscription in the U.S.

Across the U.S., 7-Eleven is introducing the new 7Now Gold Pass subscription delivery service for $5.95 a month. With no added delivery fee, customers can get unlimited drinks and snacks, typically in about 30 minutes.

The company says the 7Now Gold Pass service pays for itself in about three delivery orders per month and there are a number of perks.

For instance, subscribers with a basket subtotalling at least $10 will receive additional benefits, including the option to select a free product, such as a free small Slurpee drink. In addition, members of the 7Rewards loyalty program will unlock double the rewards when they order delivery using the 7Now Gold Pass service. As an incentive, the first 14 days are free.

"Our 7Now Gold Pass subscription delivery service brings convenience to a whole new level, giving our customers the ability to order what they want, when they want it – and now as often as they want without an added delivery fee," Raghu Mahadevan, 7-Eleven SVP and chief digital officer, said in a release. 

7-Eleven launched U.S. delivery in 2018 via 7Now. 7-Eleven Canada introduced the delivery app here in June 2021.