Air Miles expanding where Canadians can earn Miles points
Air Miles has announced that Miles collectors can now earn Miles at wholesale clubs and alcohol retailers in addition to grocers across the country.
"How we buy groceries, everyday essentials, and little luxuries is shifting, and we believe the way brands reward Canadians needs to change to keep pace. Consumers are looking for programs that give them greater flexibility and help them save money, and we're leading the way with program innovations," says Shawn Stewart, president, Air Miles. "In 2023, Air Miles gave Canadians $76M in redemption value on everyday essentials. With the program changes we're announcing today, we are giving Canadians better earning power nationally and expect to issue 60% more Miles to our credit card holders in this category—without being tied to any one retailer or loyalty program."
Effective immediately, participants will earn 2x the Miles at any eligible wholesale club or alcohol retailer when paying with their card. BMO Air Miles World Elite Mastercard collectors earn 2 Miles for every $12 spent at any eligible grocery store, wholesale club, or alcohol retailer, while those using their BMO AirMiles Mastercard earn 2 Miles for every $25 spent, significantly increasing the value they can earn.
Starting May 23, collectors can earn Bonus Miles on eligible purchases at alcohol retailers across Canada, with many more categories to come.
Air Miles also announced the participation of grocery delivery service Instacart to airmilesshops.ca.
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"By covering 94% of national grocers with Receipts and now extending to alcohol and wholesale club outlets nationwide with our credit card multiplier, we continue to offer Canadians enhanced opportunities to earn greater value no matter where they shop, whether it's a local store, big grocery chain, wholesale club or at a big box store. We remain committed to enriching the program's offerings. Last year, we introduced 55 new brands alongside our existing 300+ leading Canadian, global, and online retailers," says Stewart. "With the addition of a new national high-frequency partner, exciting new brands featuring card-linked offers (CLOs), and an upcoming unveiling of a new brand platform and value proposition coming in the next several months, we're dedicated to continually enhancing the Air Miles experience."
