Alimentation Couche-Tard earnings fall as consumers watch spending
Focus on loyalty and fresh foods
To continue to grow into the new fiscal year going forward, Hannasch says Couche-Tard will “focus on improving and expanding our loyalty programs both in the U.S. and in Europe.”
“In the U.S., Inner Circle registrations and enrollments continue to grow, and we ended the year with over 6.3 million customers fully enrolled in the program across the 30 states. With the membership program we are seeing visit frequency and spends per member growing consistently month-over-month. Florida, which is our first business unit on the program, finished its inaugural year with about 20% of customer transactions linked to our Inner Circle program.”
Hannasch adds that are particularly strong driver of sales going forward will be its Fresh Foods Fast offerings, now offered in some 5,800 locations globally. He says the company’s operations teams are continuing to work on improving profitability of these offerings “and introducing news production planning tools that improves the accuracy of forecasting, thereby allowing our store teams to better identify what products are needed and at what time of day they are needed.”
“We're seeing strong sales and satisfaction with our freshly prepared cookie program, and we've introduced some great LTOs including our breakfast slam with triple meat and double cheese this quarter.”
Hannasch also says the company with its stores will continue to strive to become “the number one thirst stop across the network. We've launched exciting summer campaigns to drive traffic and provide value for our customers in the U.S. at participating locations. We're offering Polar Pop and Frost at any size for just 79 cents and for our Inner Circle members, the same offer starts at 69 cents. We've also added exclusive Gatorade flavors called Lightning Blast, which contributed to overall growth in sports drinks. Packaged beverage sales are also performing well and we're growing market share.”
READ: Alimentation Couche-Tard announced fourth quarter and fiscal year 2024 results
Tobacco sales soften and possible acquisitions in the future
While cigarette sales continue to dip—driven by global efforts to curb smoking and it harmful effects, especially amongst the younger generation—Hannasch says Couche-Tard is staring to see some better numbers in the tobacco category. “This is partly due to the initiatives we've had underway with our supply partners, including brand focused contest and personalization programs for our age verified customers in other nicotine products. We continue to see strong growth across the network with exclusive vaping opportunities.”
In Canada, tobacco sales remain soft, driven by increasing taxes placed on tobacco and other tobacco-related products, the growth of channels selling contraband tobacco products, he says.
On the fuel-side of the business, spending globally continues to be soft, which Hannasch attributes to people watching their spending, even as fuel prices have stabilized. On the electric vehicle charging side of the business, Hannasch says the company’s EV charging network continues to grow with more than 2,600 charging points now online, including 50 sites in North America for trucks.”
Couche-Tard also has several potential acquisitions it future, according to Hannasch, possibly in Europe and North America. "In the last couple of months, we've seen quite a few deals come across our desk” he says. "We'll remain disciplined. We commit to that, But we'd like to think we can land a few opportunities over the coming quarters."
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