Michelle Warren

VP of Content, Editorial Director, Convenience Group

Author Profile

Michelle Warren is Editor + Associate Publisher, Convenience Store News Canada + OCTANE, as well as the CCentral.ca website, All Convenience and All OCTANE Newsletters. She joined EnsembleIQ in 2021, after more than decade as a freelance business and design journalist, contributing to major newspapers, magazines and news websites across Canada, the U.S. and Ireland, including House & Home, Style at Home, Profit, Marketing Magazine, MoneySense and more. She has also worked at the Toronto Star and The Sunday Business Post in Dublin. At EnsembleIQ, Michelle manages the Star Women in Convenience Awards, the CSNC Impact Awards and the Future Leaders in Convenience + Car Wash Awards. Follow Michelle on LinkedIn.

ARTICLES BY THIS AUTHOR

6/10/2025
LABATT BREWERIES OF CANADA: Hannah Love
"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."

Michelle Warren
6/10/2025
ANDREW PELLER LTD: Katie Lucenti
"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."

Michelle Warren
6/10/2025
ARTERRA WINES: Kristina Kearby
"We have noticed that larger format wines are popular with convenience store shoppers, especially in areas close to cottage country."

Michelle Warren
6/10/2025
DIONYSUS WINES AND SPIRITS: Alex Patinios
"We’re seeing a lot of innovation in flavours and more premium cocktail-style offerings, Have a good assortment of styles and brands to fit the range of RTD occasions."

Michelle Warren
6/10/2025
MOLSON COORS CANADA: Patrick D’Anjou
"We’re seeing a clear trend toward premiumization—shoppers want to invest in quality, seeking out elevated experiences, whether that’s a smooth craft lager or a sophisticated hard seltzer."

Michelle Warren
6/10/2025
CRAZY UNCLE: Bruno & Davide Codispoti
"Many consumers are now seeking nostalgia, bold flavour, and authenticity: This season, full-flavoured, personality-driven beverages are back in a big way."

Michelle Warren
6/10/2025
BEVVY CANADA: Steve Zmudczynski
"Shoppers are often looking for small formats—single cans or six-packs—because it’s about occasion-based convenience."

Michelle Warren
6/10/2025
ACE BEVERAGE GROUP: Ben Gallagher
"Summer 2025 is all about stock-up formats. Whether it's a cottage weekend, backyard barbecue, or park hang, shoppers are looking for larger pack sizes that are cold, convenient and ready to go."

Michelle Warren
6/9/2025
Convenience Store News Canada wins National Magazine Award: B2B
Best Profile of a Company explores the duo behind the Hasty Market and Flaming Stove in midtown Toronto.

Michelle Warren
6/2/2025
Join us September 17th to celebrate the 2025 Star Women in Convenience winners
Event registration is now open!

Michelle Warren
5/15/2025
'Trump factor' could cause gas price volatility across Canada this summer, analyst says
Operators can brace for ups and downs throughout the next few months.

Michelle Warren
5/14/2025
Here's what's trending in candy and snacks for 2025
Convenience Store News Canada visited the Sweets & Snacks Expo to preview the most-anticipated products retailers and consumers can expect to see in the candy and snack aisles.

Michelle Warren