Baseball Quebec and Harnois Énergies come together for 2025 season
Baseball Québec and Harnois Énergies, owner of Proxi and Proxi Extra convenience stores, has announced a new partnership for the 2025 season.
During the 2025 summer season, Harnois Énergies and Baseball Québec will roll out several initiatives aimed at supporting young athletes and promoting the Proxi brand in the regions:
- Promotion "L'après-match Proxi": From June 23 to July 27, young athletes in uniform can receive a free small slush at participating convenience stores.
- Slush Squad Contest: By taking a photo in uniform at a Proxi convenience store, players will have a chance to win a $250 gift card* valid at Proxi/Proxi Extra convenience stores in Quebec.
- Proxi Tour: Three big weekend events are planned for September, featuring the mobile convenience store, the Harnou mascot, samples and promotional materials.
- Exclusive digital offers: Promotional coupons for coffee and fuel* will be available to the baseball community through a targeted distribution system.
This initative will serve as a test run for the partnership and both Baseball Québec and Harnois Énergies have agreed to meet in the fall to evaluate the impact of the initiatives, laying the groundwork for a multi-year agreement beginning in 2026.
"We were looking for a local partner with access to all regions of Quebec. Harnois Énergies, with its network of Proxi convenience stores, shares our desire to take concrete steps for the families and young people who make up our community,” said Maxime Lamarche, executive director of Baseball Québec.
"At Harnois Énergies, we firmly believe in the importance of supporting active and community-oriented lifestyles. By partnering with Baseball Québec, we hope to encourage young people to adopt a healthy way of life by getting active, pushing themselves and enjoying positive experiences through sport. This partnership reflects our commitment to building lasting relationships with families and sports communities across Quebec," added Amélie Tremblay, director, marketing, Harnois Énergies.
