Beverage Alcohol

Plans are in the works that would direct sales of beverage alcohol to consumer from other provinces.

Tap into seasonal success with data, trends and innovations from beverage alcohol leaders.

“Success this summer starts with the right inventory, and making sure it’s cold and ready to go: This is especially important leading into high-traffic weekends and holiday periods when demand surges."

"RTDs are not just seasonal. A good-quality RTD can be a staple in a product portfolio, just like a good lager is for a brewery."

"Before delisting a slow mover, try putting it in the fridge first. We've found that refrigeration can transform performance—especially for 12-packs."

"RTD consumers are shifting toward full-flavour experiences; they’re more willing to indulge in bold, nostalgic tastes."

"Smaller formats, particularly 375 mL bottles, are seeing increased popularity as they offer an affordable way to enjoy quality wine without the commitment of a full bottle."

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day."