BodyArmor to come to Canada in 2024
One of the best-selling sports drinks south of the border will be coming to Canada in 2024.
BodyArmor Sports Nutrition announced plans to expand and distribute its popular BodyArmor sports drink internationally, including Canada, in 2024. According to a release by the company, starting in January 2024 BodyArmor sport drink will be available across all of Canada and in key cities Toronto, Montreal, Ottawa, Vancouver, Calgary and Edmonton.
The company will also bring to Canada BodyArmor Lyte, a lower-calorie version of the BodyArmor sport drink.
“This is a major moment and key milestone for the BodyArmor brand and one we do not take lightly,” says Federico Muyshondt, CEO, BodyArmor Sports Nutrition. “We have seen incredible growth in the ten-plus years since our inception and are excited to bring our premium lineup of products to new markets with our first stop being Canada.”
According to the release, the brand will distribute eight new SKUs in early 2024 in Canada, including:
- BodyArmor sports drink: Strawberry Banana, Fruit Punch, Orange Mango, Strawberry Grape, Tropical Punch
- BodyArmor Lyte: Peach Mango, Blueberry Pomegranate, Dragonfruit Berry
“International expansion has been on our mind for quite a while, and we are extremely proud to be able to make this happen in partnership with the Coca-Cola Company and Coke Canada Bottling,” says Muyshondt. “We know that consumers around the world, but more specifically Canada, are now looking for more functionality in their beverages —they want more out of what they’re consuming.”
“There’s nothing like BodyArmor in the Canadian market today and we know this product is going to delight Canadians coast-to-coast-to-coast. We’re very pleased to partner with the BodyArmor team as the first international market to deliver this breakthrough brand to our customers early next year,” says Stephen du Toit, Coke Canada Bottling president and COO.
