Product Management

"Economic mindfulness is what is pushing consumers to seek better value, smaller formats and high ABV options—seeking out a 'better bang for your buck'."

"Transparency and real ingredients are also increasingly important to RTD consumers looking for quality and real callouts on packaging."

"Order early, and be ready for the long weekends! Traditionally, 45% of alcohol is sold between Victoria Day and Labour Day."

"When it comes to beer we're seeing a resurgence in premium beer growth: As consumers drink less, they are willing to trade up to a better beer."

"Don’t try to go head-to-head with the LCBO. That’s a losing game. Instead, stock something different—something with a story."

"Create strong call outs for your local/craft sections, as this attribute becomes increasingly important and top of mind for shoppers."

"While every store is mandated to carry 40% Ontario VQA wines, the reality is that the sales alone warrant this and more. Load up on best-sellers and enjoy the success."

"A lot of our partners have completely sold out on a Friday night before a long weekend, just because a nearby summer party bought them out. Keep more than you need and plan around the weather."

"Convenience retailers can lean into flavour, ensure core products are well-stocked and chilled, and don’t overlook the growing demand for low and no alcohol options."

"Sparkling wine continues to be a standout category with strong momentum, as consumers increasingly view it as an everyday indulgence rather than a product reserved for special occasions."