Category Management

SHINING STAR

Waypoint turns its Hamilton store into a music destination, building its brand through music and community partnerships.

As traditional categories stagnate and regulatory pressures mount, consumers’ focus on health and wellness is reshaping growth opportunities for those in Canada’s convenience and gas business.

Protein-hungry Canadian consumers, looking for functional foods to support health goals like weight loss, drive higher sales and innovation for meat snacks.

LTOs can be an opportunity to try new products or food trends, share on social media and return for “before it’s too late.” 

Here’s how sugar, sodium and sat-fats data is influencing c-store customers.

Convenience stores can score big on game day cravings with themed snacks, and prepared food choices.

Convenience shoppers continue to seek speed and ease, but they no longer accept a premium without justification.