Digital Marketing

Having 12 cases of mini eggs on hand sounds like the makings of a grandiose Easter hunt or the ultimate way to soothe a sweet tooth, but for Josie Rudderham, the confections have put her in quite the crunch.“We have joked about pouring them into a bathtub and doing a photo shoot because there is enough to do that, but really they are part of the cycle of investing in ingredients to make a lot of sales that didn't happen,” said Rudderham, the co-owner of Cake and Loaf in Hamilton, Ont.She spent the first months of the COVID-19 pandemic closing one of her two bakeries, taking on debt, laying off workers during the busy Easter season and offering curbside pickup, but the boxes remain.

    OCTANE and Convenience Store News Canada are pleased to present Pump Chats, a new podcast hosted by Jennifer Stewart, CIPMA president and CEO.

Following on its successful initiative with EV (electric vehicle) charging facilities in Europe, Montreal-based Alimentation Couche-Tard has announced it plans to offer charging sites at west coast U.S.

Convenience Store News Canada is pleased to partner with Food Banks Canada for the Star Women in Convenience Virtual Celebration.

7‑Eleven, Inc. is partnering with Forever 21 for a fashion-oriented program made for social media and social distancing.

Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.

There’s been many anecdotes about people cooking more, gardening more, online shopping more and adopting more pets in the last few months.

Increased home time, family time, leisure screen time, stress and near 24/7 access to our pantries, have all translated into a rise in snacking, as Canadian consumers reach for treats and comfort foods