Digital Marketing

Sign of the times: On-site communications speak volumes when it comes to enticing customers in store As Canadian consumers become more selective about where and when they shop, it pays to know which marketing strategies resonate with shoppers at the gas and c-store level.

There’s been many anecdotes about people cooking more, gardening more, online shopping more and adopting more pets in the last few months.

Increased home time, family time, leisure screen time, stress and near 24/7 access to our pantries, have all translated into a rise in snacking, as Canadian consumers reach for treats and comfort foods

The Second Cup Ltd.

Ottawa’s new rules restricting the promotion of vaping products are set to take effect this Friday (Aug.

LAVAL, Quebec — Alimentation Couche-Tard Inc., parent company of Circle K, reported a relatively strong fourth quarter for its 2020 fiscal year despite grappling with the challenges of the COVID-19 pandemic."Our agile, decentralized model, as well as the advancements we made in operational excellence this past year, helped us to face the unprecedented challenges of COVID-19 and I'm proud to say, I think we've emerged from this historic year a better and stronger company, both financially and culturally," president and CEO Brian Hannasch stated during the company's Q4 earnings call on June 30."We ended the fourth quarter with strong top-line trends, including 12 weeks of positive traffic, before we endured a significant decline in traffic and fuel volumes with the pandemic stay-at-home orders implemented across our global footprint," he added.Looking at the fourth-quarter numbers, same-store merchandise revenue decreased by 0.5 percent in the United States and 6.5 percent in Europe, while increasing 4.7 percent in Canada compared to the same quarter last year.From a fuels perspective, volumes declined sharply during the first weeks following the stay-at-home orders.

Ottawa's new rules restricting the promotion of vaping products in places young people can access are set to come into effect next month.Health Canada published regulations July 8 prohibiting vaping advertisements in public spaces where youth may be exposed to them.The ban applies to all retail locations and online stores that sell e-cigarettes, except for adult-only establishments.The measures are set to take effect on Aug.

Given physical distancing measures put in place to stop the spread of COVID-19, 7-Eleven Canada is taking a different approach to 7-Eleven Day this year.The company traditionally celebrates by offering free Slurpees to customers on July 11 - the event is hugely popular, prompting long line-ups and even special visits from camps and day cares. This year, in order to prioritize the safety of staff, customers, and the neighbourhoods in which the stores operate, the celebrations will happen at a distance.