Digital Marketing

For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be.

Petro-Canada, a Suncor business, has completed its coast-to-coast network of electric vehicle (EV) fast chargers.

As c-store operators it’s easy to get caught up in the day-to-day of running your business.

The holiday season is in full swing and these seasonal insights can help convenience store retailers increase product sales.

Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.

Brendan Witcher, a principal analyst with market research company Forrester, will provide attendees of the 2019 Path to Purchase Expo (P2PX) with a roadmap for transformation.

Marlboro-maker Altria is taking a big financial hit from its multibillion-dollar bet on e-cigarettes.

This year’s Path to Purchase Expo (P2PX) will include the co-located Consumer Goods Sales & Marketing Summit (CGSM), adding even more thought leadership and unique business opportunities to the already extensive expo agenda.