Digital Marketing

January is cold, dark and gloomy and 7-Eleven Canada aims to help with the post-holiday blues, pulling customers out of their winter slumps.

For every ad featuring strong women and girls, there’s the inexplicable product marketed specifically to women—even though it doesn’t have to be.

It just got easier to reduce motorists’ cross country carbon footprints.

Two Canadian health advocacy groups launched a public awareness campaign Wednesday taking aim at flavoured vape products, with a pointed advertisement that highlights how the products are marketed to children.

Petro-Canada, a Suncor business, has completed its coast-to-coast network of electric vehicle (EV) fast chargers.

As c-store operators it’s easy to get caught up in the day-to-day of running your business.

The holiday season is in full swing and these seasonal insights can help convenience store retailers increase product sales.

Embracing data and technology is important in today’s digital world, but what remains most important in marketing is delivering a personal experience and a touch of humanity.