Ethnic Marketing

While vegans and vegetarians might seem an obvious market for the growing number of plant-based products being launched right now, grocers and foodservice operators would be wise to focus on the ever-increasing number of “flexitarians”—people who eat mostly plant-based foods, but who also eat meat and other animal products in moderation.

According to Health Canada, more than 75% of specialty vape shops are selling and promoting products that violate federal laws, including the sale of flavours, such as cake, cookies and candy, designed to appeal to youth.