Skip to main content

Circle K Mexico apologizes for sexist ad


Circle K Mexico is apologizing for an ad on "Secretary Day'' promoting a deal on chocolate, red wine and condoms.

The convenience store brand said in statement that it did not intend to "promote any stereotype'' and highlighted its "promise to be a business that doesn't discriminate on the basis of gender.''

The since-deleted ad was published July 15 on Circle K Mexico's Twitter account. It depicts a cartoon image of a secretary's legs next to the phrase "If you know what I mean'' in English and a wink emoji. One combo deal included wine, condoms and a Milky Way for 199 Mexican pesos (about $10).

Mexican Sen. Patricia Mercado tweeted that it was a "sexist ad.''

Holidays that celebrate various professions are common in Latin America, particularly Mexico


This ad will auto-close in 10 seconds