Ethnic Marketing

Canada’s government working to reduce smoking and use of other tobacco products.

From ice cream novelties to freezies, innovation and premiumization are giving the category a new cool among c-store customers. Insiders share strategies for boosting summer sales.

Maison Perrier Forever and Chic will be in conveniences retailers and grocery stores across Canada in time for summer.

Know What You’re Buying? campaign is to educate adult smokers and governments on the cost of contraband tobacco.

As an indulgent treat, a healthy snack or a protein boost, Canadians are sweet on this dairy product.

C-stores contribute to communities and collect taxes for governments, while criminals sell illegal products online. Why do we feel like the ones with a giant target on our backs?

Imperial Tobacco addresses accusations of exploiting a loophole to get Health Canada approval for its oral nicotine pouch.

Reward program meant to supports consumers and local dairy farmers.

A Q&A with Conagra’s Paul Hogan, who talks about evolving flavours and consumption trends.

Kid-friendly snack will come in two flavours: Nacho Cheese and Zesty Ranch.