Marketing Tactics

Conservative leader Andrew Scheer says his party's climate plan will aim to hit Canada's promised greenhouse-gas emissions targets but the party will not say whether that means all of the emissions cuts it wants to count will actually happen here.

“Retail seasons have gotten longer, major holidays are overlapping, and shoppers are continuously finding ‘mini’ moments in their lives to enjoy each holiday."

For all of the talk about online shopping, physical stores still play a major role in most people's path to purchase, according to a new survey by Retail Me Not Inc., conducted by Kelton Global.

A survey by NeonPlus found that 64% of customers are more attracted to stores that have eye-catching illuminated digital signage.The UK-based company surveyed 1,000 people by showing them a  selection of store signage and asking which was more appealing and best grabbed their attention, according to a press release.Cutting through the clutter competing for consumers' attention isn't easy.

The convenience channel has long been known for its cokes and smokes, but if you ask any convenience store retailer, supplier or distributor what really has the ability to drive profits by increasing basket size, they will tell you it's the highly profitable and highly impulsive candy and snacks categories.

A report from The Retail Council of Canada maintains that Ontario’s new alcohol laws allowing people to buy booze at more locations will stimulate the economy, create new jobs and bring down the price of alcohol.The Spring 2019 Retail Perspectives report delves into deregulation of the alcohol market in British Columbia and notes that liquor licensing a grocery store increases store sales by an estimated $880,000.The report states: “That number is significant, in part because of just how under served the Ontario market is.

Hershey Canada is tapping into the ASMR craze with the launch of a feature length movie to promote its Reese's Peanut Butter Cup brand.

Convenience Store News Canada is thrilled to announce four fresh digital newsletters designed to provide the news and information on topics important to you and the success of your business.