Calgary Co-op launches refreshed membership program and new app

App promises to revolutionize the shopping experience for co-op members.
10/11/2023
Calgary Co-op team members with new app
Calgary Co-op team members display the new member-exclusive app (L to R): Ken Keelor, CEO; Penney McTaggart-Cowan, VP, marketing & member experiences; Bart Willmore, VP of human resources; Fadi Nasr, VP information technology and Mike Mills, centre manage

Calgary Co-op has launched a refreshed membership program that is being delivered through its member-exclusive Calgary Co-op App.

Calgary Co-op says that the refreshed program and associated benefits in the app will revolutionize the shopping experience for members by offering new ways to earn immediate rewards and benefits, receive additional savings and provide transparency to patronage earnings.

Calgary Co-op, with locations in Calgary, Airdrie, Cochrane, High River, Okotoks and Strathmore, includes food centres, pharmacies, gas stations, car washes, Home Health Care centres, wine, spirits and beer locations, and cannabis.

It has over 400,000 members.

"This is a significant milestone for Calgary Co-op,” says Ken Keelor, CEO, Calgary Co-op. “We have been serving Calgarians since 1956, and our members' needs have been changing rapidly over the years. Calgary Co-op has always proactively evolved to stay ahead of customer shopping trends to meet their dynamic needs. Over the last year, we have even changed the name on the front of our stores to Calgary Co-op, to set ourselves further apart in the marketplace, with authenticity, modernization and the renewed promise to be great for our members, team members and community."

The refreshed membership program is simpler to understand, provides immediate benefits through Calgary Co-op Bonus Cash, prizes, and coupons.

"Calgary Co-op members will be able to see their patronage accumulate through the member earnings 'bubble' in the app in real time starting in early 2024. This new member exclusive app truly puts Calgary Co-op in the palm of our members' hands, and rewards them each time they shop," adds Keelor.

X
This ad will auto-close in 10 seconds